Department of Culture, Communication and European Marketing


Ewa Stasiak-Jazukiewicz, Prof. – Head of Department

Marta Jas-Koziarkiewicz, PhD – Secretary


The main assumptions of the research program

Europe, understood as inclusive, not only in relation to the European Union and the European integration process, but also the European community of values is the Department’s research area. This is reflected in a study on:

European cultural area and a European identity

The information policy and media policy,

European media,

European marketing,

The theory of interdisciplinary research


These areas constitute a development or continuation of existing interests of colleagues, are related to their teaching to external cooperation with state administration (Ministry of the Interior), state audit institutions (National Broadcasting Council), non-profit organizations (Konrad Adenauer Stiftung) and research centers (Center for Deliberation). 

1. Interdisciplinary investigation of the cultural diffusion of the European continent, the study of cultural variability are designed to result in an analysis of contemporary conditio Europaea, ie. understanding today’s parallel cultural diversity and unity of the continent, of European mentality and identity. 

2. Integration of formal structures of nation states is accompanied by attempts to create a pan-European reference point, Habermas’ European public sphere, a place of rational argumentation. Project aimed at the development of a European identity is information and media policy. Thus, the Department research include: the scope and effects of EU information policy, EU media media, member states’ media policy, EU media policy operational objectives. 

3. Media research area focuses on the place and role of mass media in the democratization process. Public electronic media in Europe as well as standards of mass media in the national media systems are monitored. 

4. Marketing studies focus on business and other organizations strategies in the European multicultural environment.

5. Varied areas of research requires the usage of a multiple interdisciplinary research methods:

Quality (content analysis, conversation analysis, critical discourse analysis, individual in-depth interviews, case studies, heuristic analytical techniques such as SWOT / TOWS).

Quantitative (content analysis, structured interview, survey, marketing research, brand positioning).


Specific research topics

Creative cultural and entertainment industry.

Media policies of European Union structures and of the nation states.

The mediatisation of public life in Europe.

Expected and performed functions of media in a democratic society.

The specifics of national media activity in European countries.

Social and civil dialogue - in Poland and in the European Union.

Media and terrorism.

Intercultural Communication in Europe.

Media factor in identifying national, ethnic, religious and cultural diversity in the European Union.

Information Society in Europe - the cultural aspects of civilization.

Information campaign and promotional campaign.

The media image of the structures of the European Union.

The power of media as the fifth element of the marketing mix.

Creating a brand image.


Educational Offer of the Department

Ewa Stasiak-Jazukiewicz, Prof: European public opinion, The media in Europe, Media Policy in the EU, Brand in Europe, MA and PhD seminars;

Marta Jas-Koziarkiewicz, PhD: Negotiation techniques, European information sources, Media relations, Marketing workshop, Introduction to European Marketing, BA Seminars.


Research projects carried out by employees

Ewa Stasiak-Jazukiewicz, ProfMarta Jas-Koziarkiewicz PhD
Participation in development Project No. OR00004007, entitled: Utworzenie spójnej antyterrorystycznej strategii informacyjnej, funded within the frames of development project: Przeciwdziałanie i zwalczanie przestępczości zorganizowanej i terroryzmu w warunkach bezpiecznego, przyspieszonego i zrównoważonego rozwoju społeczno-gospodarczego Funds of the Ministry of Science and Higher Education for the implementation of research and development projects in the area of "internal security of the state”.


Expertise prepared by employees of the Department

Ewa Stasiak-Jazukiewicz, ProfMarta Jas-Koziarkiewicz PhD

TV’s role in a states of emergency - on example, the method of reporting the tragic events of 22 July in Oslo and on the island of Utøya in Norway, September 2011. A report commissioned by the National Briadcastinh Council (KRRiT), available at